Glossary
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This page is dedicated to key terms from the readings.
Contents |
Lunsford and Ede
- Aleatoric: according to chance
- Animism: all objects have souls (Aristotle)
- Antistrophos: counterpart, companion
- Dialectic: two-sided dialogue, formal argumentation system, conversation
- Doxa: social knowledge
- Episteme: core, truths of the earth knowledge
- Emthymeme: uses audience's assumptions, only use 1 premise
- Syllogism: logical/deductive, conclusion resting on 2 premises (major, minor, conclusion)
- Krisis: point of judgment, moment of decision
- Paradeigma: use of example or evidence to prove a point
- Pisteis: proofs, persuasive appeals (logos, ethos, pathos); artistic (logical, logos, nonlogical, ethos and pathos) and inartistic (tangible evidence) proofs
- Techne: art, craft
- Poeis: fine arts
Persuasive Appeals
- Logos: the appeal to reason. Logical appeals attempt to persuade the audience using intellect. Most academic arguments rely mainly on logos.
- Pathos: the appeal to emotion. When people accept a claim based on how it makes them feels=, they are acting on pathos. A majority of advertisements and arguments in the popular press rely heavily on pathetic appeals. Although the pathetic appeal can be manipulative, it is the cornerstone of moving people to action.
- Ethos: The persuasive appeal of one's character, especially how this character is established by means of speech or discourse. Ethotic appeals rely on the trustworthiness of the speaker or writer. Ethos is an effective appeal because when the audience believes that the speaker does not intend to do them harm, they are more likely to trust what is being said.
Saussure
- Signifier: the material (or physical form) of the sign
- Signified: concept in the mind (not a thing but the notion of a thing)
Peirce
- Representamen: what something represents to you personally (creates in the mind of that person an equivalent sign, or perhaps a more developed sign)
- Interpretant: how you perceive the representamen
- Object: the action you take
Burke
- Logology-study of language and symbols
- Tropism
- Etymologically
- Telos
- Entelechy